(7)CORPORATE ENTREPRENURERSHIP AND INNOVATION PERFORMANCE OF MANUFACTURING SMES IN PAKISTAN : THE MEDIATING ROLE ORGANIZATIONAL SUPPORT

Abstract

The main purpose of the current study is to investigate the relationship between the corporate entreprenruership and innovation performance. The research has assured that corporate entrepreneurship activities and encouragement from the firm regarding these actions play a significant role in the organizational performance in Pakistan and other various countries that followed the same change-over cycle. The significant consideration has been offered to the association between performance and corporate entrepreneurship. The study is carried out on the sample of manufacturning SMEs in Pakistan, and  63% response rate is obtained from 315 valid questionnaires.Smart PLS-3 is employed for estimating outer loadings and path coefficients using correlational and multiple regression analyses. The resultrs of the study are in line with the proposed results. The findings indicate that The firms are now required to be innovative with the developing advanced technologies, fragmentation of the markets, globalization, and simultaneously efficient towards having a proactive approach in preparation for its rivals. Additionally, these firms may grab the opportunities and compel assets into new projects with an undetermined outcome to protect efficient performance. The study will be helpful for policymakers and practionners in understaidng the issues related to corporate entrepreurership, innovation performance and organizational support.